D4T supports users wanting to make eco-friendly purchases in fashion. During the moment of purchase, D4T helps users understand the impact of a fashion item in terms of Water usage, CO2 and microplastics production.
The core principle of D4T revolves around swiftly and efficiently acquiring essential information.
Develop innovative digital solutions that encourage and support sustainable behaviours.
Explore new sustainable opportunities in existing apps of E-commerce or Travel and integrate one or more of following design challenge: Make users aware of their carbon footprint, help users reduce their carbon footprint and include circular economy practices.
As our understanding of the environmental consequences of our actions deepens, there is a growing imperative to develop more sustainable and eco-friendly solutions. This is particularly crucial in the context of fast fashion, where rapid production and disposal contribute significantly to environmental degradation. Product design now prioritizes materials and processes that reduce carbon footprints, minimize waste, and promote a circular economy. Services are also adapting to address climate challenges, offering energy-efficient solutions, transportation alternatives, and eco-conscious practices. The shift towards climate-responsible design is not only a response to the urgent need for environmental preservation but also a recognition that businesses and industries can thrive by aligning with a more sustainable and environmentally conscious future.
Persona: Sarah, 28-year-old fashion enthusiast with a growing interest in sustainability